Channel surfing becoming a thing of the past
March 9, 2017
Fewer than half of adults, 46 percent, say they flip through channels to see what’s on TV, according to the latest On-Demand TV study from Leichtman Research Group. It’s the 15th year LRG has conducted the survey.
Channel surfing is dying, of course, because there are now so many on-demand and streaming options available. The survey found that 64 percent of households have a subscription video on-demand service from Netflix, Amazon or Hulu. And 51 percent say they use such services at least once monthly.
Netflix surpasses DVRs
Meanwhile, Netflix has become the favored on-demand service, even surpassing DVRs. The survey found that 54 percent of adults have Netflix, while 53 percent have a DVR. It’s the first time households with Netflix have surpassed those with DVRs.
That’s quite a change from just six years ago. According to the 2011 survey, 44 percent of households had a DVR and 28 percent had Netflix.
There are other signs that Netflix continues to grow its popularity. Some 23 percent of adults say they stream on Netflix daily. That number was just 6 percent in 2011.
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