CBS wins Friday with NCAA basketball
March 27, 2017
The network averaged a 2.4 rating among viewers 18-49 for the night, according to Nielsen overnights. That was a higher rating and ABC, NBC and Fox were able to muster combined.
NBC was second for the night at 0.9/4, with ABC third at 0.8/3 and Fox fourth at 0.5/2. The CW came in fifth for the night with a 0.3 rating and 1 share.
As always with live programming, overnight ratings reflect only timeslot data, not actual program data. They do not account for time zone differences.
Still, it’s clear that CBS dominated the night. It averaged 7.93 million total viewers in primetime, nearly 3 million ahead of its closest competitor. NBC was second for the night with 5.01 million viewers, with ABC at 4.20 million, Fox at 2.02 million and CW at 884,000.
It certainly helped that CBS featured an NCAA game with two big-name teams. Kentucky held off UCLA 86-75 to advance to the South region final.
‘Last Man Standing’ tops non-sports shows
Meanwhile, ABC claimed the night’s top scripted show, “Last Man Standing” with a 1.0 18-49 rating at 8 p.m. The comedy and an hour of NBC’s “Dateline” were the only two non-sports shows of the night to averaged at least a 1.0 rating in the demo.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency