Building buzz: Time’s Person of the Year
Times Square sign: Who would you choose?
December 9, 2005
And so it’s up, a giant billboard in Times Square to promote Time magazine’s annual Person of the Year issue. Time has taken over the 22-story-high electronic Reuters sign with a display that will run through Dec. 19, with the revealing of 2005’s Person of the Year.
But until next weekend it’s one big guess. The current display is a mock Person of the Year cover, framed in Time’s red border, with the words underneath, “Who would you choose?” The display cycles through nominees, who include Condoleezza Rice and Bill Gates.
In addition, street teams last week ranged about Times Square snapping digital photos of pedestrians that could then be beamed directly up to the billboard and mounted within the red borders of the mock Time cover.
“We were aiming for it to become really viral, with people emailing each other, telling friends, ‘look at my picture,’ ” says Susie Nam, an account director at Fallon in Minneapolis, which is handling the campaign.
Folks who don’t live in New York can participate by submitting their photo at the magazine’s web site, time.com. A webcam then takes a photo of the billboard, and participants can then print off their moment of glory.
Of course, all this leads up to the big annual event, the choosing of the Person of the Year. The announcement will be made this Sunday, Dec. 18, for the coming week’s issue, and the chosen public figure will appear on the cover. The winner’s face will remain on the billboard that next day, Monday, Dec. 19.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency