Breathing life into window mannequins
Their heads turn, turning heads of passersby
February 13, 2006
Yes, they are mannequins, and they really do move. They are the creation of Woody Lawhon, a longtime developer of robotics, animatronics and special effects for Hollywood.
To achieve the highest level of realism, Lawhon starts with ultra life-like mannequins, the kind he says are good enough to double for movie actors. He then adds robotics to create motion.
From people to cartoon characters, adding motion attracts attention. And that’s what I’ve been doing basically for the last 17 years, says Lawhon, whose new company is called Moving Mannequin and is based in Los Angeles and Miami. It certainly is a people-stopper.
The mannequins have a controller card and a head motor that can be adjusted for speed and duration between movements. So, for example, the head can be set to move every 10 seconds or every 10 minutes. The mannequins’ creators apply seven layers of paint to achieve a realistic human skin appearance.
At this point, only the heads move, but Lawhon says he expects to introduce motion to other body parts.
The mannequins recently made their debut in a storefront at the Third Street Promenade in Santa Monica.
Eventually, Lawhon says the company will branch out to motion- controlled signs and billboards.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency