‘Big Bang’ lifts CBS to Thursday win
November 9, 2012
CBS won the third Thursday of sweeps with relative ease despite the fact that ABC and NBC saw gains on the night.
CBS averaged a 3.2 adults 18-49 rating and 9 share in primetime, according to Nielsen overnights, 33 percent better than second-place Fox with a 2.4/6.
“The Big Bang Theory” was easily the highest-rated show of the night with a 5.0, matching a season best in the demo. It also averaged 16.54 million total viewers, tying its best-ever performance.
Lead-out “Two and a Half Men” was the night’s No. 2 show in 18-49s with a 4.0, 11 percent better than last week.
NBC and ABC both saw gains during their first two hours. NBC aired a special edition of “The Voice” at 8 p.m., which hit a three-year non-sports timeslot high with a 3.0.
That lifted lead-out “The Office” to a season-high 2.5, its best rating since March. Lead-out “Parks and Recreation” was also up over its previous outing two weeks ago, to a 1.8.
On ABC, the 8 p.m. drama “Last Resort,” still hoping to secure a full-season order, was up 8 percent to a still-small 1.4 rating. It was preempted last week by the “CMA Awards.”
Lead-out “Grey’s Anatomy” at 9 p.m. drew a 3.2, up 7 percent from two weeks ago.
Fox’s “The X Factor” was even to two weeks ago with a 2.3. Lead-out “Glee,” returning from a month-long hiatus due to baseball playoffs, drew a 2.4, down 8 percent from its most recent outing but growing on its lead-in.
With CBS in first and Fox second for the night, ABC finished third at 2.2/6, NBC fourth at 2.1/6, Univision fifth at 1.4/4, CW sixth at 1.1/3 and Telemundo seventh at 0.6/2.
As a reminder, all ratings are based on live-plus-same-day DVR playback, which includes shows replayed before 3 a.m. the night before. Seven-day DVR data won't be available for several weeks. Forty-six percent of Nielsen households have DVRs.
At 8 p.m. CBS was first with a 4.5 for "Bang" (5.0) and "Men" (4.0), followed by NBC with a 3.0 for "Voice." Fox was third with a 2.3 for "Factor" and Univision fourth with a 1.6 for "Por Ella Soy Eva." ABC and CW tied for fifth at 1.4, ABC for "Last Resort" and CW for "The Vampire Diaries," and Telemundo was seventh with a 0.6 for "Rosa Diamante."
ABC moved to first at 9 p.m. with a 3.2 for "Grey's," while CBS slipped to second with a 2.9 for "Person of Interest." Fox was third with a 2.4 for "Glee," NBC fourth with a 2.2 for "Office" (2.5) and "Parks" (1.8), Univision fifth with a 1.5 for "Amores Verdaderos," CW sixth with a 0.7 for "Beauty and the Beast" and Telemundo seventh with a 0.6 for "Corazon Valiente."
CBS regained the lead at 10 p.m. with a 2.2 for "Elementary," with ABC second with a 2.0 for "Scandal." Univision was third with a 1.2 for "Amor Bravio," NBC fourth with a 1.1 for "Rock Center with Brian Williams" and Telemundo fifth with a 0.6 for "Pablo Escobar: El Patron del Mal" (0.8) and "El Rostro de la Venganza" (0.5).
Among households, CBS was first for the night with an 8.6 average overnight rating and a 14 share. ABC was second at 4.6/7, NBC third at 3.8/6, Fox fourth at 3.6/5, Univision fifth at 1.9/3, CW sixth at 1.5/2 and Telemundo seventh at 0.8/1.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency