Best of the week: Advertisers revolt against Google
They're yanking ads off the search site, concerned about placement
March 24, 2017
Welcome to Media Life’s weekly feature, the Best of the Week. Each Friday we’ll bring you summaries of the must-read articles about media floating around the web. We’ll throw in a few of our own, too, just in case you missed them.
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Google’s big advertising problem
Last week, The Guardian said it was yanking its advertising from Google, citing concerns about its advertisements showing up alongside extremist groups’ videos on YouTube. That move ignited a movement. Over the past few days, a slew of advertisers have followed suit, and it has the world’s biggest digital advertising company on the defensive. Some are wondering if it can recover following the defection of many big names. Here’s a sampling of coverage of the big story over the past few days:
Donald Trump’s complicated relationship with the truth
Time apes one of its most famous covers (“Is God Dead?”) with one relating to Trump (“Is Truth Dead?”). The cover story includes an interview with the president, which concludes with Trump saying, “I can’t be doing so badly, because I’m president, and you’re not.”
The Atlantic offers its take on the president’s idea of truth as well.
That scathing Wall Street Journal editorial
Staying on the topic of Trump, everyone was buzzing over The Wall Street Journal’s harsh editorial wondering if the president’s lies and exaggerations have impacted his credibility.
Reading the other side’s point of view
Our divided nation could perhaps use some perspective. The New York Times offers up a slew of worthy reading on the left and the right, appealing to people to give the other side a look.
A pot-infused meeting of the minds
It sounds like the beginning of a bad joke – a rabbi, a priest and an atheist get together to talk. Add in some marijuana, and you get a video that went viral this week.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency