Trend-wise, what to expect in 2009 Recession will ripple through every part of our lives, changing how we live. Key word: Authenticity. Talking with JWT's Ann Mack.   What Feb. 17 means to media buyers The switchover to digital will disrupt programming and will likely affect ratings. Talking with Carat's Shari Anne Brill.   Media buyers: We're behind Arbitron Survey finds wide support for its portable people meter as Nielsen prepares to challenge its dominance in radio measurement   Finding the few big holiday spenders How to reach those who are not cutting back on the good life, recession or not. Talking with Simmons' John Fetto.   TV's new best friends: web and mobile These two media are adding to the amount of TV that's watched in America, rather than cutting into it, says a new study   The struggle to fill in the many colors There's far more interest in multicultural marketing but frustrations abound. Talking with the ANA's Barbara Bacci Mirque.   Revealed, the hidden addiction: TV Researcher learns unhappy people watch lots more but get only fleeting pleasure. And happy people? They're out with friends.   Nielsen: We're tuning into radio now Challenging Arbitron with a diary measuring system in 50 markets as radio service faces challenges to it portable people meter   Nielsen suspends OOH measurement Company blames poor economy for nixing recently launched out-of-home service in partnership with IMMI. What next?   Arbitron: Expect more early rollouts The radio ratings service moves up PPM launch dates in four markets: Kansas City, San Antonio, Salt Lake City and Las Vegas next >>