Another record quarter for online ads
January 2, 2013
No big surprise that internet advertising revenue set yet another record during third quarter of last year.
What’s interesting is that online is now earning more than $9 billion per quarter, roughly three times what it was pulling in just seven years ago.
Ad revenue hit an all-time record $9.26 billion during third quarter, according to the Interactive Advertising Bureau, up 6 percent over second quarter of last year, when $8.72 billion was spent.
It was also up 18 percent year-to-year, from $7.8 billion.
That should lead into another record quarter to end the year, as fourth quarter spending is traditionally high, with advertisers trying to reach consumers for holiday sales.
Though this year’s holiday sales weren’t nearly as strong as retailers had hoped, many more did use the internet to advertise them, both because of the continued gains in online usage and because TV, the most popular retail medium, was tight due to the president election.
Tags: ad spending, ads, consumers, holiday, iab, interactive advertising bureau, internet, internet ad spending, online, online ad spending, online ad spending record, online ads, online spending, retail, tv
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency