Another magazine company KOs the title of publisher
January 29, 2017
Is there any room for the title of publisher in the digital era?
It’s a question magazine companies seem to be wondering these days. Last summer, Time Inc. eliminated the title of publisher from its magazines and restructured its titles to eliminate the position.
Now Condé Nast has done the same, dropping the title from all of its publications and also getting rid of three people who’d held the title.
The company instead has reorganized its management structure, naming a series of chief business officers and chief industry officers who will preside over seven ad categories.
Glamour and Self group publisher Connie Anne Phillips, Bride publisher Michelle Myer and Allure publisher Agnes Chapski lost their jobs as a result of the move.
The idea behind the restructuring
The aim, of course, is to better position Condé Nast for a digital future. The upscale publishing company wants to make it easier to buy across magazines and across platforms, which the industry appears to believe is the direction of magazines.
Some editorial work already is shared between titles. But does eliminating a title really mean anything for magazines in the long run?
Perhaps not, but magazines are interested in at least giving the impression of growth and innovation for digital, even if it’s little more than a smokescreen.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency