And now, The New York Times in Spanish
February 17, 2015
The New York Times is reaching out to a new audience online: Hispanics who speak Spanish.
With no fanfare, the paper has begun translating a handful of articles each day and posting them in Spanish on a special sub-site (http://www.nytimes.com/column/nyt-america).
The experiment began last week, but The Times is saying little about it, aside from one tweet from deputy international editor Lydia Polgreen, who on Feb. 11 tweeted: “We are experimenting with publishing articles in Spanish. Here’s a collection of great NYT stories en español. http://t.co/48NKYBYjwQ.”
The paper has Facebook and Twitter feeds for the new site as well.
It’s unclear if the paper is aiming for a global audience or trying to attract Hispanic American readers. But The Times has posted translated stories before, including posting Spanish versions of editorials about Cuba.
Still, the site dedicated to the Spanish stories is a new wrinkle.
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