Alas, Siempre Mujer joins the march to digital-only
February 6, 2017
Siempre Mujer magazine launched in 2005, near the beginning of the boom in Spanish-language advertising sparked by the results of the 2000 Census, which showed a sharp rise in the Hispanic population.
Meredith wanted to reach Hispanic women with the same sort of publications it has long targeted English-speaking women with – a title focused on health, family and beauty advice, with a heavier focus on culture than, say, Family Circle.
For a while, Siempre Mujer thrived, even through the downturn in print advertising that started to hit other publications shortly after its launch. In 2011, the title hit new highs in ad pages.
Alas, that stability didn’t last. Like every other print title, Siempre Mujer has suffered ad spending and circulation drops, and now Meredith has reportedly decide to shut down the title.
It will continue to publish a digital edition, reports Keith J. Kelly of The New York Post. Jessica Torres became editor of Siempre Mujer just a year ago.
The decision is part of another round of layoffs at Meredith, the latest to hit the print industry. Some 40 people, or 1 percent of Meredith’s workforce, have lost their jobs. One of those people was Family Circle editor Linda Fears.
Meredith is sticking with three other Hispanic magazines, Ser Padres Bebe, Ser Padres Espera and Parents Latina.
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