Academy Awards top the week in social media
February 28, 2017
The big news that came out of the Oscars, of course, was the award for Best Picture. Presenters Warren Beatty and Faye Dunaway were given the wrong envelope, which led to them wrongly announcing “La La Land” as the winner.
A couple minutes later “La La Land” producer Jordan Horowitz made it clear that “Moonlight” actually won the award.
As expected, social media jumped on it with waves of memes and snarky comments. Many were related to Steve Harvey’s Miss Universe fiasco or last year’s presidential election.
The flub helped the ABC telecast generate 22.09 million total interactions on social media, according to Nielsen. Of those, 15.97 interactions were on Facebook, and 6.12 million were on Twitter.
A total of 8.36 million unique users generated those interactions.
Those numbers easily made the Academy Awards the most social TV program during the week ended Feb. 26. In fact, only a handful of other TV telecasts last week were able to generate more than a million interactions across Facebook and Twitter.
Daytona 500 leads sporting events
Fox’s telecast of the Daytona 500 on Sunday was the top sporting event of the week and second overall with 3.84 million interactions.
NBC’s “This Is Us” generated 1.34 million interactions. It was No. 3 for the week overall and the No. 2 non-sports program of the week.
And ESPN’s college basketball game between Duke and Syracuse was No. 4 overall and No. 2 among sporting events with 1.06 million interactions.
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This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
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