A squeaker for ‘Commander in Chief’
Just so-so in 18-49s but strong in total viewers
September 28, 2005
Media people were split on the prospects for ABC’s new drama Commander in Chief leading up to last night’s premiere. They didn’t receive a decisive answer from viewers.
Chief, about the first female U.S. president, premiered to a 4.3 average rating among viewers 18-49, according to Nielsen overnights, finishing a disappointing third in its timeslot behind Fox’s House, at 5.0, and CBS’s Amazing Race.
Last week’s big Tuesday victor, NBC’s My Name is Earl and The Office, averaged a fourth-place 4.2, down 22 percent from last week’s 5.4 average.
But while the Geena Davis program didn’t have a great debut in 18-49s, it did show some promise. Chief finished first in its timeslot among total viewers with a very solid 16.15 million average.
Also, it grew from start to finish. The show posted a 4.0 18-49 rating in the demo during its first half hour, but that jumped to a 4.5 during the last 30 minutes, up 13 percent and perhaps drawing in some Earl stragglers.
Still, as a lead-in to the season premiere of Boston Legal, Chief was no help. Legal averaged a 3.4 rating among 18-49s, down a full point and a half from its Desperate Housewives-inflated 4.9 average last season.
Earl was the night’s other big story. The show, which posted a promising 6.4 overnight rating among 18-49s last week, dropped 23 percent to a 4.9 last night.
Among other notable premieres last night, CBS’s The Amazing Race averaged a 4.4 18-49 rating from 9-11 p.m., while UPN’s Sex, Love & Secrets flopped hard at a 0.5 during the suddenly competitive 9 p.m. hour.
Despite NBC’s Earl falloff, the network narrowly led the night among 18-49s with a 4.1 average rating and a 10 share. That edged Fox, which posted a 4.0/11, and CBS, which came in at 4.0/10. ABC was fourth for the night at 3.5/9, the WB fifth at 2.2/6 and UPN sixth at 0.9/2.
CBS started the night in the lead with a 3.4 average during the 8 p.m. hour for surging NCIS. NBC and Fox tied for second at a 3.0, NBC for The Biggest Loser and Fox for its new drama Bones. ABC was fourth with a 2.8 average for an hour of According to Jim.
At 9 p.m. Fox led with a 5.0 average for the medical drama House, up slightly from a 4.8 last week. CBS was second with a 4.4 for the first hour of its Amazing Race premiere and ABC third with its 4.3 for Chief. NBC finished fourth this week with a 4.2 average for Earl (4.9) and The Office (3.6, down from a 4.3 last week).
NBC did take the lead at 10 p.m., however, with a 5.0 average for Law & Order: Special Victims Unit. CBS followed with another 4.4 average for the last half of Amazing Race, with ABC third with its 3.4 for the Boston Legal premiere.
ABC led the night among households with an 8.2 rating and a 13 share, followed by CBS at 7.7/12, NBC at 7.1/11, Fox at 6.6/10, the WB at 3.4/5 and UPN at 1.5/2.
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
- Arun Kumar becomes chief data and marketing tech officer at IPG
- Jenny Campbell rises to managing director at 72andSunny
- Adam Crandall becomes director of strategy at mono
- Mark Wildman rises to EVP of partnerships at Westwood One
- Kevin Craig rises to SVP of newspaper relations at AMG/Parade
- Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
- Richard Just becomes editor at The Washington Post Magazine
- Gemma Lawson rises to VP and design director at Nickelodeon
- Ashley Judd joins Epix' 'Berlin Station'
- Former NBC ad sales executive Robert Blackmore dies at age 90
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency