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Aang the Avatar,
our kids' newest hero
He's 12, he has magical
powers, and he is No. 1
Toni Fitzgerald
A village struggling to
survive welcomes a mysterious stranger with special powers who may
just be the key to saving the villagers from a ruthless conqueror.
Sounds like the plotline for one of those new
supernatural dramas on ABC, CBS, the WB or NBC. Actually, it’s the
premise of a Nickelodeon cartoon that’s the hot thing right now
among viewers 6-11.
“Avatar,” which follows the adventures of a 12-year-old
who can control water, earth, fire and air, was the No. 1 show on
cable last week among 6-11s, bettering usual leaders “SpongeBob SquarePants” and “Fairly Oddparents.”
The Friday 8 p.m. show has developed a big following
because it’s the rare action-based Nickelodeon offering. That
appeals more to the older end of the 2-11 demo, as “Avatar”
ranked only No. 13 among 2-11s on cable last week.
It also appeals to teens, most of whom are usually,
like, so over Nickelodeon. But “Avatar” was No. 26 last week
among all broadcast and cable shows among 12-17s.
The show, which debuted in February, is also one of cable’s
increasingly fewer anime shows, and for good reason. The anime trend peaked some
time ago during the “Pokemon” craze, and among 6-11s on cable,
“Avatar” was the only anime show in the top 10 last week.
Kids like the supernatural adventure elements of the
show, much as adults like the same aspect of ABC’s “Lost.”
Aang the Avatar is a member of the Airbenders, a tribe that had
supposedly been extinct for more than 100 years.
After a girl from the South Pole Water Tribe rescues
Aang from the iceberg where he’d been frozen for 100 years, he
stays to help them fight the Fire Nation. The mysterious
reappearance acts as a kind of backstory for the show.
Meanwhile, in other ratings for younger viewers for the
week ended June 5:
Among teens 12-17: Fox led with a 1.9 average rating and 8
share, followed by UPN at 1.2/5, ABC at 1.1/5, and the WB, NBC and
CBS tied at 0.8/3.
Among people 12-34: Fox also led with a 2.2/8, followed by ABC
at 1.6/6, NBC at 1.5/6, CBS at 1.3/5, UPN at 1.0/4 and the WB at
0.9/3.
The top five shows among 9-14s were all Nickelodeon
shows: “Ned Declassified,” “Zoey 101” (Thursday 3:30 p.m.),
“All That,” “Avatar” and “Zoey 101” (Sunday 8 p.m.).
The top five shows among 12-17s were: “Family Guy” (Fox),
“American Dad” (Fox),” “Family Guy” (Adult Swim, Thursday
11:30 p.m.), “The Simpsons” (Fox, Sunday 8:30 p.m.) and “Family
Guy” (Adult Swim, Monday 11:30 p.m.).
The top five shows among 12-24s were: “Family Guy” (Fox),
“American Dad” (Fox),” “The Simpsons” (Fox, Sunday 8:30
p.m.), “Family Guy” (Adult Swim, Monday 11:30 p.m.) and “The
Simpsons” (Fox, Sunday 8 p.m.).
Cable shows that made the top 15 among 18-24s were: “Family
Guy” (Adult Swim, Tuesday 11:30 p.m.), MTV’s “Real World Road
Rules Challenge: Inferno II,” “Family Guy” (Adult Swim, Monday
11:30 p.m.), NBA Playoffs (TNT, Tuesday 8:20 p.m.).
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-49
Week Ending June 5, 2005 |
|
|
Program |
Net |
Rtg% |
In
Millions |
|
1 |
HIT ME BABY ONE MORE
6/2(S)-06/02/2005 |
NBC |
4.7 |
6.06 |
|
2 |
DANCING WITH THE STARS |
ABC |
4.3 |
5.53 |
|
3 |
CSI |
CBS |
4.1 |
5.38 |
|
4 |
CSI: MIAMI SPECIAL(S)-05/30/2005 |
CBS |
4.1 |
5.32 |
|
5 |
FAMILY GUY |
FOX |
3.7 |
4.85 |
|
6 |
WITHOUT A TRACE |
CBS |
3.7 |
4.78 |
|
7 |
TWO AND A HALF MEN SP(S)-05/30/2005 |
CBS |
3.5 |
4.58 |
|
8 |
EVERYBODY LOVES
RAYMND-SP(S)-05/30/2005 |
CBS |
3.4 |
4.40 |
|
9 |
HELL'S KITCHEN |
FOX |
3.2 |
4.20 |
|
10 |
48 HOURS MYSTERY TUESDAY |
CBS |
3.2 |
4.17 |
|
11 |
CSI: NY |
CBS |
3.2 |
4.17 |
|
12 |
HOUSE |
FOX |
3.2 |
4.16 |
|
13 |
MISS UNIVERSE PAGEANT.(S)-05/30/2005 |
NBC |
3.2 |
4.11 |
|
14 |
SIMPSONS-SUN 8:30P |
FOX |
3.1 |
4.08 |
|
15 |
LOST |
ABC |
3.1 |
4.06 |
|
16 |
DESPERATE HOUSEWIVES |
ABC |
3.1 |
4.05 |
|
17 |
EAGLES FAREWELL TOUR(S)-06/01/2005 |
NBC |
3.1 |
3.99 |
|
18 |
AMERICAN DAD |
FOX |
3.0 |
3.91 |
|
19 |
WILL & GRACE |
NBC |
3.0 |
3.90 |
|
20 |
EXTREME MAKEOVER:HM
ED-8P |
ABC |
3.0 |
3.83 |
|
21 |
E.R. |
NBC |
2.9 |
3.71 |
|
22 |
ACCORDING TO JIM 9PM |
ABC |
2.9 |
3.70 |
|
23 |
LAW AND ORDER:CRIM
INTENT |
NBC |
2.8 |
3.63 |
|
24 |
TRADING SPOUSES |
FOX |
2.8 |
3.62 |
|
25 |
GREY'S ANATOMY |
ABC |
2.8 |
3.57 |
|
26 |
SIMPSONS |
FOX |
2.7 |
3.56 |
|
27 |
THAT '70S SH SP-6/1
9P(S)-06/01/2005 |
FOX |
2.7 |
3.55 |
|
28 |
NBA PLAYOFFS ON ABC-MON
1(S)-05/30/2005 |
ABC |
2.7 |
3.54 |
|
29 |
ACCORDING TO JIM
SP-5/31(S)-05/31/2005 |
ABC |
2.7 |
3.50 |
|
30 |
LAW AND ORDER |
NBC |
2.7 |
3.50 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-34
Week Ending June 5, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
FAMILY GUY |
FOX |
4.9 |
3.20 |
|
2 |
HIT ME BABY ONE MORE
6/2(S)-06/02/2005 |
NBC |
4.4 |
2.89 |
|
3 |
AMERICAN DAD |
FOX |
3.8 |
2.49 |
|
4 |
SIMPSONS-SUN 8:30P |
FOX |
3.7 |
2.44 |
|
5 |
DANCING WITH THE STARS |
ABC |
3.7 |
2.39 |
|
6 |
THAT '70S SH SP-6/1
9P(S)-06/01/2005 |
FOX |
3.1 |
2.03 |
|
7 |
HELL'S KITCHEN |
FOX |
3.1 |
2.03 |
|
8 |
SIMPSONS |
FOX |
3.1 |
2.02 |
|
9 |
MISS UNIVERSE PAGEANT.(S)-05/30/2005 |
NBC |
3.0 |
1.93 |
|
10 |
CSI |
CBS |
2.9 |
1.87 |
|
11 |
TRADING SPOUSES |
FOX |
2.9 |
1.86 |
|
12 |
NBA PLAYOFFS ON ABC-MON
1(S)-05/30/2005 |
ABC |
2.8 |
1.82 |
|
13 |
THAT '70S SH SP-6/1
9:30P(S)-06/01/2005 |
FOX |
2.7 |
1.80 |
|
14 |
HOUSE |
FOX |
2.7 |
1.78 |
|
15 |
WILL & GRACE |
NBC |
2.7 |
1.74 |
|
16 |
LOST |
ABC |
2.7 |
1.74 |
|
17 |
E.R. |
NBC |
2.7 |
1.73 |
|
18 |
NBA PLAYOFFS |
TNT |
2.6 |
1.73 |
|
19 |
THAT '70S SHOW |
FOX |
2.6 |
1.67 |
|
20 |
THAT '70S SH SP-6/1
8:30P(S)-06/01/2005 |
FOX |
2.5 |
1.64 |
|
21 |
CSI: MIAMI SPECIAL(S)-05/30/2005 |
CBS |
2.5 |
1.64 |
|
22 |
NBA PLAYOFFS |
TNT |
2.5 |
1.62 |
|
23 |
WITHOUT A TRACE |
CBS |
2.5 |
1.62 |
|
24 |
EXTREME MAKEOVER:HM
ED-8P |
ABC |
2.3 |
1.50 |
|
25 |
RWRR CHALLENGE INFERNO
II |
MTV |
2.3 |
1.47 |
|
26 |
NANNY 911 SP-MEM DAY
'05(S)-05/30/2005 |
FOX |
2.2 |
1.47 |
|
27 |
SATURDAY NIGHT |
NBC |
2.2 |
1.46 |
|
28 |
TWO AND A HALF MEN SP(S)-05/30/2005 |
CBS |
2.2 |
1.42 |
|
29 |
BEAUTY AND GEEK - WB |
WB |
2.2 |
1.41 |
|
30 |
DESPERATE HOUSEWIVES |
ABC |
2.1 |
1.40 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
Adults 18-24
Week Ending June 5, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
FAMILY GUY |
FOX |
5.4 |
1.50 |
|
2 |
AMERICAN DAD |
FOX |
4.2 |
1.16 |
|
3 |
SIMPSONS-SUN 8:30P |
FOX |
3.9 |
1.08 |
|
4 |
THAT '70S SH SP-6/1
9P(S)-06/01/2005 |
FOX |
3.6 |
1.01 |
|
5 |
SIMPSONS |
FOX |
3.2 |
0.88 |
|
6 |
THAT '70S SH SP-6/1
9:30P(S)-06/01/2005 |
FOX |
3.1 |
0.86 |
|
7 |
HIT ME BABY ONE MORE
6/2(S)-06/02/2005 |
NBC |
3.0 |
0.82 |
|
8 |
FAMILY GUY |
ADSM |
2.8 |
0.78 |
|
9 |
THAT '70S SH SP-6/1
8:30P(S)-06/01/2005 |
FOX |
2.8 |
0.77 |
|
10 |
THAT '70S SHOW |
FOX |
2.7 |
0.75 |
|
11 |
RWRR CHALLENGE INFERNO
II |
MTV |
2.7 |
0.74 |
|
12 |
FAMILY GUY |
ADSM |
2.7 |
0.74 |
|
13 |
NBA PLAYOFFS |
TNT |
2.6 |
0.72 |
|
14 |
HELL'S KITCHEN |
FOX |
2.5 |
0.69 |
|
15 |
TRADING SPOUSES |
FOX |
2.4 |
0.67 |
|
16 |
MISS UNIVERSE PAGEANT.(S)-05/30/2005 |
NBC |
2.3 |
0.65 |
|
17 |
FAMILY GUY |
ADSM |
2.3 |
0.65 |
|
18 |
FAMILY GUY |
ADSM |
2.3 |
0.63 |
|
19 |
NBA PLAYOFFS ON ABC-MON
1(S)-05/30/2005 |
ABC |
2.2 |
0.62 |
|
20 |
TRUE LIFE |
MTV |
2.2 |
0.61 |
|
21 |
NBA PLAYOFFS |
TNT |
2.2 |
0.60 |
|
22 |
WILL & GRACE |
NBC |
2.1 |
0.59 |
|
23 |
O.C. THUR 9P |
FOX |
2.1 |
0.59 |
|
23 |
O.C. |
FOX |
2.1 |
0.59 |
|
25 |
CSI |
CBS |
2.1 |
0.58 |
|
26 |
KING OF THE HILL |
FOX |
2.0 |
0.56 |
|
27 |
FAMILY GUY |
ADSM |
2.0 |
0.56 |
|
27 |
WITHOUT A TRACE |
CBS |
2.0 |
0.56 |
|
29 |
FAMILY GUY |
ADSM |
2.0 |
0.56 |
|
30 |
FUTURAMA |
ADSM |
2.0 |
0.55 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30
PROGRAMS - BROADCAST & BASIC CABLE TV
People 12-24
Week Ending June 5, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
FAMILY GUY |
FOX |
4.8 |
2.53 |
|
2 |
AMERICAN DAD |
FOX |
4.1 |
2.16 |
|
3 |
SIMPSONS-SUN 8:30P |
FOX |
3.7 |
1.96 |
|
4 |
FAMILY GUY |
ADSM |
3.1 |
1.61 |
|
5 |
SIMPSONS |
FOX |
3.0 |
1.57 |
|
6 |
FAMILY GUY |
ADSM |
3.0 |
1.55 |
|
7 |
THAT '70S SH SP-6/1
9P(S)-06/01/2005 |
FOX |
2.8 |
1.47 |
|
8 |
FAMILY GUY |
ADSM |
2.7 |
1.44 |
|
9 |
RWRR CHALLENGE INFERNO
II |
MTV |
2.7 |
1.41 |
|
10 |
FAMILY GUY |
ADSM |
2.6 |
1.37 |
|
11 |
THAT '70S SH SP-6/1
9:30P(S)-06/01/2005 |
FOX |
2.6 |
1.35 |
|
12 |
FAMILY GUY |
ADSM |
2.5 |
1.32 |
|
13 |
FUTURAMA |
ADSM |
2.4 |
1.28 |
|
14 |
THAT '70S SHOW |
FOX |
2.4 |
1.27 |
|
15 |
THAT '70S SH SP-6/1
8:30P(S)-06/01/2005 |
FOX |
2.4 |
1.24 |
|
16 |
ROBOT CHICKEN |
ADSM |
2.3 |
1.23 |
|
17 |
HELL'S KITCHEN |
FOX |
2.3 |
1.22 |
|
18 |
MISS UNIVERSE PAGEANT.(S)-05/30/2005 |
NBC |
2.3 |
1.21 |
|
19 |
NBA PLAYOFFS |
TNT |
2.2 |
1.17 |
|
20 |
ROBOT CHICKEN |
ADSM |
2.2 |
1.16 |
|
21 |
TRUE LIFE |
MTV |
2.2 |
1.15 |
|
22 |
FUTURAMA |
ADSM |
2.2 |
1.15 |
|
23 |
TRADING SPOUSES |
FOX |
2.2 |
1.13 |
|
24 |
KING OF THE HILL |
FOX |
2.1 |
1.10 |
|
25 |
WWE SMACKDOWN! |
UPN |
2.1 |
1.10 |
|
26 |
HARVEY BIRDMAN |
ADSM |
2.1 |
1.10 |
|
26 |
FUTURAMA |
ADSM |
2.1 |
1.10 |
|
28 |
HIT ME BABY ONE MORE
6/2(S)-06/02/2005 |
NBC |
2.1 |
1.10 |
|
29 |
O.C. THUR 9P |
FOX |
2.0 |
1.07 |
|
29 |
FAMILY GUY |
ADSM |
2.0 |
1.07 |
|
Source: MTV Networks,
based on data from Nielsen Media Research |
|
TOP 30 PROGRAMS -
BROADCAST & BASIC CABLE TV
Teens 12-17
Week Ending June 5, 2005 |
|
Rank |
Program |
Net |
Rtg% |
In
Millions |
|
1 |
FAMILY GUY |
FOX |
4.2 |
1.03 |
|
2 |
AMERICAN DAD |
FOX |
4.1 |
1.00 |
|
3 |
FAMILY GUY |
ADSM |
3.7 |
0.92 |
|
4 |
SIMPSONS-SUN 8:30P |
FOX |
3.6 |
0.88 |
|
5 |
FAMILY GUY |
ADSM |
3.6 |
0.87 |
|
6 |
FAMILY GUY |
ADSM |
3.3 |
0.82 |
|
7 |
ROBOT CHICKEN |
ADSM |
3.1 |
0.76 |
|
8 |
FUTURAMA |
ADSM |
3.0 |
0.73 |
|
9 |
NED DECLASSIFIED |
NICK |
2.9 |
0.72 |
|
10 |
FUTURAMA |
ADSM |
2.9 |
0.71 |
|
11 |
SIMPSONS |
FOX |
2.8 |
0.68 |
|
12 |
FUTURAMA |
ADSM |
2.8 |
0.68 |
|
13 |
FAMILY GUY |
ADSM |
2.7 |
0.67 |
|
14 |
RWRR CHALLENGE INFERNO
II |
MTV |
2.7 |
0.67 |
|
15 |
FAMILY GUY |
ADSM |
2.7 |
0.66 |
|
16 |
ROBOT CHICKEN |
ADSM |
2.7 |
0.66 |
|
17 |
FUTURAMA |
ADSM |
2.7 |
0.66 |
|
18 |
NEXT |
MTV |
2.5 |
0.62 |
|
19 |
WWE SMACKDOWN! |
UPN |
2.5 |
0.62 |
|
20 |
RWRR CHALLENGE INFERNO
II |
MTV |
2.5 |
0.61 |
|
21 |
NEXT |
MTV |
2.4 |
0.60 |
|
22 |
MTV PRES: ONCE UPON PROM |
MTV |
2.4 |
0.59 |
|
23 |
SPONGEBOB |
NICK |
2.4 |
0.58 |
|
24 |
FAIRLY ODD PARENTS |
NICK |
2.3 |
0.57 |
|
25 |
SPONGEBOB |
NICK |
2.3 |
0.57 |
|
26 |
AVATAR |
NICK |
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