After 53 years, goodbye to Surfing Magazine
The TEN: The Enthusiast Network title won't even live on digitally
January 27, 2017
Alas, such is the fate of Surfing Magazine, the TEN: The Enthusiast Network title that launched in 1964.
News came this week that the title is shutting down, and not just its print edition. The entire brand will cease to exist after 53 years.
Rather than keep it going as an online publication, TEN will roll some of the brand’s assets into Surfer magazine, which has been around since 1959.
Surfing’s website and social media pages will all go away.
Surfing and Surfer magazines shared some salespeople, but had completely different editorial staffs.
There’s no word on exactly how many people are out of a job as a part of the move.
TEN executive vice president and general manager Norb Garrett told the site ShoptEatSurf, “There is just one staff moving forward — a blend of key folks from Surfing and Surfer.”
Surfer will also take over Surfing’s SwellWatch, a surf report and forecast service.
Surfer continues to show promise
TEN decided one surfing-focused brand would be more efficient than two.
It’s not as if there is no audience –Garrett told ShopEatSurf that Surfer reaches “about 10 times more audience than in the early 2000s, thanks to social media and video production and events.”
Still, Surfer won’t be entirely gone. The company recently opened its second Surfer-branded bar in Jacksonville. The original location opened in 2011 in Hawaii.
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